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How to Outsource Web Development in 2022

6 min read

The online space is crowded. In 2010, there were slightly over 210 million websites on the internet. By 2021, there were over 1.8 billion.

What are you doing to stand out?

Well, the statistics have a telling story. 50% of consumers believe website design is crucial to a brand’s image. At the same time, decreasing mobile site load times by one-tenth of a second increases conversion rates to 8.4% for retail sites and 10.1% for travel sites.

The data gives clear direction. You should be investing heavily in your website design, not forgetting its proper development.

Why Outsource Web Development in 2022?

The IT outsourcing industry has been snowballing year over year. The statistics point to the industry growing by about $100 billion by 2024.

So, why are small businesses, startups, and big tech companies such as Apple opting to outsource web design and development? Because of these core reasons.

Outsourcing illustration
Outsourcing illustration

Too Many Tasks, Not Enough Time

Running a small business, startup, or even a big tech company is time and resource-intensive. Building a website in-house can take up much of the company’s time and talent, which should be directed elsewhere. Outsourcing becomes the most viable option to avoid consuming important resources and having delays in completing top-priority projects.

A Need for a Quick Turnaround

An in-house IT team needs to be on top of industry changes to keep the business ahead of the curve. Alternatively, your launch dates might be mission-critical, so a quick turnaround on the website is necessary. If you don’t have the talent to keep up with the pace, outsourcing your IT web development and design is the guaranteed way to get fast results.

Lack of In-House Talent

Web design and development is just a tiny pond in an enormous sea of software engineering. You may be a tech firm specializing in different technologies unrelated to web development or design. Alternatively, you may be a small business or startup with no idea about the world of software engineering. This lack of a website-savvy team necessitates the need for outsourcing. You’ll get the necessary skills and knowledge from an outsourced team to complete the project timely and successfully.

The Benefits of Outsourcing Web Development and Web Design

Is outsourcing web design and development any good? Well, these three are compelling reasons why.

High-Quality Website

Outsourcing web design and development gives you access to specialists who can deliver a high-quality website.

For instance, third party web UI/UX design experts charge by the hour for most projects. Their rates may be slightly higher than what you’d pay an in-house designer.

However, since they’re specialists, they’ll be more likely to deliver a more refined, advanced, and modern website than young in-house talent.

Their vast portfolio and experience put them in a vantage position.

Cost and Time Efficiency

Outsourcing your web development and design needs saves you time and money in the long term, especially if the services needed are not recurring. In-house developers get paid yearly for work that the company may only need for half the year.

Moreover, it takes time to incorporate new hires into a company and its culture.

On the other hand, with an outsourced team, you only get to pay for what you need when you need it, saving yourself some time and money in the long run.

Global Talent Pool

Outsourcing opens you to the world. Most outsourced website development and design teams are either global or have a global talent pool with more experience and fresher perspectives. That guarantees high-quality work.

Web Design illustration
Web Design illustration

How to Outsource Effectively

Outsourcing web design and development is not a magical portal to online success. You need to do it right to get the best results. These are the four basic steps to ensure you outsource your web needs to the right team.

Identify Your Requirements and Goals

The first step to getting the right website design or development company is establishing your goals and requirements for the website. You also need to be frank about your current roadblocks to avoid inaccurate expectations that will lead to loss of resources and time.

The following questions will help you analyze your requirements and establish your goals better:

  • What are the specific goals for my website? Is it capturing leads, increasing brand awareness, or advertising my products?
  • What is my budget? Answering this question will give you a realistic scope of the project
  • What functionalities do I need in my website? This may be an e-commerce page or a 360-degree VR tour.
  • What pain points do I need to solve? Maybe you’re experiencing high bounce rates or very little qualified traffic.

Choose the Right Outsourcing Model

There are three outsourcing models you can choose. These are onshore, nearshore, or offshore.

Onshore Outsourcing

With onshore outsourcing, you contract your web development activities within your region or country.

Onshore outsourcing helps overcome linguistic or cultural boundaries that may be present in a global team while also saving you the cost of in-house training.

Nearshore Outsourcing

Nearshore outsourcing involves contracting your web design or development activities in the same or nearby time zone.

With this model, the cultures of the client and vendor are approximate. Thus, there are fewer misunderstandings and miscommunications, if any arise.

Offshore Outsourcing

Offshore outsourcing is contracting web development or design in a foreign country. It is also called international outsourcing.

This outsourcing model gives the largest pool of diverse talent. Therefore, you can have a wider variety of ideas and fresher perspectives with such an outsourced team.

Web Development illustration
Web Development illustration

Pick the Right Agency

After deciding on your preferred outsourcing model, you can pick the right website design or website development agency. The essential aspects you should look at are:

  • Good experience with web development projects, especially in your niche or industry or one close to it
  • A pool of experienced talent
  • Good customer feedback from independent third-party reviews

Set Your KPIs

Set realistic, measurable, key performance indicators (KPIs) to make your collaboration with the outsourced team a success.

You should ensure that the KPIs are aligned with your short-term and long-term website goals. You should also rank them according to how likely they’ll be achieved.

Consult A Professional for More Advice

Don’t be shy about getting in touch with a potential website design or web development agency and scheduling a short meeting to get up to speed with what they do and how you can maneuver the outsourcing market.